If you’re on social media as a personal trainer or health professional, you know you need to use the best fitness hashtags to reach potential clients on Instagram. But, how do you determine which are the best fitness hashtags?
The health, wellness, and fitness spaces on social media are very crowded. So, choosing the right Instagram hashtag that ensures you’re seen and heard—rather than getting lost in the noise. This is the key to getting your valuable fitness content out there and attracting the right Instagram user. The best fitness hashtags are those that have less than 500K posts. The number you see next to the hashtag is the number of posts. For example:
To help you get started, we’re sharing the ten best fitness hashtags for your Instagram account, including some popular hashtags as well as niche hashtags, like those that improve wellness and are health hashtags. Using a combination of fitness hashtags that are popular and a niche specific hashtag will allow you to drill into your ideal client’s mindset. This is how you use your social media platform to obtain prospects and leads that are further down the sales funnel.
#FitnessGoals2020
Posts: 66K
As a physical fitness professional, your goal is to help your client reach their goals, right? So what better way to label your content than with #FitnessGoals2020.Unlike #FitnessGoals as a hashtag itself with 10 million+ posts, adding the year makes it less competitive but still relevant.
Adding 2020 also lets social media users know that you’re showing current results. Plus, you can update this hashtag year after year with images or videos showcasing you or your clients working toward fitness goals.
#WorkoutInspiration
Posts: 343K
Use this popular hashtag to show your community what the human body can accomplish with dedication. It offers inspiration to your Instagram audience to get started and see the light at the end of the tunnel. Fitness doesn’t come naturally for everyone, so fitness hashtags like this one allows you to share some much-needed fitness motivation for those who are struggling to commit or push through.
#WorkoutRoutinesForYou
Posts: 1K
We love this hashtag for its low post volume and–therefore– low competition. Not to mention it's a chance to get examples of your fitness program offerings out to people who don’t know you yet. Use this hashtag along in your Instagram post to showcase a full workout or even small circuit. It’s an example of how you can use your fitness content to attract new followers who are looking for guidance that aligns with your ideal fitness client. You can also use this hashtag for workout posts that include a call to action for your 1:1 coaching or other fitness programs.
For example, post a carousel with images of five ab exercises that people can do as a workout at home. Then include a call to action like, “Click the link in our bio to join our weekly ab-burning virtual workouts!”.
#_____EveryDamnDay [Insert Your Speciality]
What’s your specialty or what type of fitness do you enjoy teaching clients the most? Use it to create niche fitness hashtags that inspires and motivates. For Yoga enthusiasts, it would be #YogaEveryDamnDay, though this is one of the most popular fitness hashtags with 18.4M posts. You could also simplify with #WorkOutEveryDamnDay, 11.4K posts. This is important to keep in mind as you craft your fitness hashtags—remember only to choose ones that have less than 500K posts so you don’t get lost in the noise.
#FitnessGuru
Posts: 998K
We call this the humble brag. As a fitness professional, you’re an expert and can serve as a fitness guru to your clients. You’re there to teach, train, explain, and get them into shape. But you’re also there to answer questions and provide guidance. Own your expertise and ability to teach with this fun hashtag that can help you reach people who are looking for fitness support.
#TransformationTuesdays
Posts: 173K
This is one of the most classic and popular fitness hashtags. And, it is a great way to show off your success or that of your clients along their fitness journey. But, before ever using this hashtag, it’s important to remember that you need to have consent to post pictures of your clients, especially with something as sensitive as before and after photos. If they’re comfortable with you sharing their journey, a #TransformationTuesday post is a great way to show the value of what you do. Plus, you an tag the client that you’re highlighting. This can lead to referrals of like minded people who will be more qualified leads than someone less close.
Note that #TransformationTuesday, without the plural, has 15.3 million posts, which is much steeper competition. Add the “S” to ensure plenty of potential clients see your content instead of getting lost in the millions of other posts.
#SweatyWorkout
Posts: 27K
Getting and staying fit isn’t just about looking great in the perfectly filtered photo—it’s about the sweaty, messy, hard work that comes before that. Promote the realistic side of training by proudly posting sweaty selfies alongside this hashtag. Showing real images helps with your overall branding because 90 percent of consumers agree that authenticity is important when deciding what accounts to follow or support on social media.
#HealthandWellnessCoach
Posts: 138K
If you offer more than just training, make sure to shout about that on social media. So many physical fitness professionals are also nutritionists or provide mental wellness or mindset programs. We know that being healthy is more than just your body, so use this hashtag with posts that discuss your holistic approach. You can post recipes, nutrition coaching times, motivation advice and tips, the role sleep plays in exercise and so much more. Not only does it showcase your other skills, it also opens up the doors to more creative Instagrtam posts, keeping your account fresh and interesting.
Additionally, there are many people who, unfortunately, try to use this title without real experience. As a certified professional, you can stand out from the crowd of fake Instagram influencers and self-appointed coaches.
#HealthyLunchIdeas
Posts: 181K
People love to see pictures of appealing and beautiful food. Even better, you probably make food that tastes and looks good. Diversify your content to include photos of your own healthy meals, especially lunches. When people think healthy lunch, they think: boring salad. Show your community that they can make healthy lunches that are also tasty and filling. Or, up your game and show examples of power bowls, healthy wraps, and meal prep ideas. Anything that looks good and aligns with fitness goals will work.
#StrongerThanYourExcuses
Posts: 24K
People follow fitness Instragram accounts to be inspired to stay active, move their bodies and get fit. You want your followers to feel empowered and encouraged by your content so that they reach out to you. This, in turn, helps you grow your business and support others. Remind your followers that they are stronger than the excuses that come up—that they’re worthy of making time to workout and take care of themselves.
Use this list of fitness hashtags as a starting point for developing a hashtag strategy that helps you reach your ideal clients and build a strong community on Instagram. With the right hashtags, you’ll attract the people who want to hear your message and need the services that you offer.
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