You should be using workout hashtags on Instagram if you want to stand out and reach potential clients. There are some key Instagram hashtag rules you should start following. For example, get rid of the basic fitness hashtags that you see everywhere, like #fitness. It has a post quantity of over 451 million. This will make it tough for your content to stand out. Similarly, #workout has more than 181 million post mentions. You’ll just get lost in the fitness hashtag feed. But, if you want your social media content to be found as a way to grow your fitness business, there’s a better way. Yes. you should be using popular hashtags. But, you should choose fitness hashtags that aren’t oversaturated, like the two examples above.

Include a hashtag in your post that’s low to medium volume, preferably those with less than 500K posts. This will help your social media strategy and ensure:

  • You’re being targeted. A hashtag like #workoutsforwomen, with only 190K posts, allows you to make sure your workout reaches the right audience.
  • You’re being seen. With fewer posts to compete with in the search feed, it’s easier for you to stand out to an instagram user.
  • You’re using relevant hashtags. Instagram wants to see that your hashtags correlate with the content itself.

The best hashtags are moderate volume but with high relevance to your instagram post. It will help you grow your instagram following, building your larger fitness brand.

Keep Reading: 10 Best Fitness Hashtags for Your Instagram Marketing



Posts: 240K

People follow a fitness influencer for inspiration and motivation. Your fitness account can offer an Instagram audience this type of positive influence. Inspire and motivate others to reach their fitness goals by using this hashtag on a post with a workout challenge. Giving your community a free challenge will get them excited about reaching their goals while inspiring them to prioritize their health. This hashtag will also bring in new people looking for a way to jump-start their fitness journey. And, hosting an online  fitness challenge is a quick way to get leads to grow an online personal training business.


Posts: 59K

Sharing your fitness journey on social media can be a powerful way to connect with your audience and this is one of the best workout hashtags for those posts. You can also use it to share success stories of clients who struggled with their workouts at the start, but are now stronger, fitter, and faster. Remember, your content shouldn’t just be about how people look. Instead focus on broader wellness with health hashtags like this one to further provide positive inspiration.


Posts: 42K

Use this hashtag to remind your audience that they’re not alone on their journey to be fit. You can use this popular hashtag in a number of ways- whether you’re sharing a group workout challenge or posting a workout for them to do with a partner or friends. This can also help you reach potential clients who are looking for a coach or accountability partner to support them on their fitness journey.


Posts: 88K

In our post-covid world, some people still don’t feel comfortable going to the gym or working out in public. As a fitness professional, encourage your instagram community to get their workout in from home using this hashtag—which will also get you more visibility than the overcrowded #workoutfromhome, which has more than 2 million posts.


Posts: 189K

Using workout hashtags allow you to be specific about who you’re trying to reach. When done correctly, you can even get more engagement on each post because the people who are most are the ones seeing it. If you work with women specifically as clients, or created a workout that’s best suited for the female body, use this hashtag.


Posts: 336K

There are so many people looking for a coach to help them reach their fitness goals or someone to hold them accountable on their fitness journey. Pair your workout content that shows how you are as a coach with this hashtag so those looking for that kind of support can find you.

Want to become a fitness expert? Check out our programs for fitness professionals



Posts: 70K

Use this hashtag when sharing summer-specific workouts, like those for a summer fitness challenge you’re running or that address summer-related workout ideas. When potential clients are looking for warm-weather workout ideas they’ll find you, bringing them into your community so you can engage with them well beyond the summer season.


Posts: 236K

If you share tips and best practices for working out, use this hashtag to reach the people who are looking for that guidance. Educational content is a great way to attract new followers because you’re providing value without asking for anything in return so make sure that great content gets seen.


Posts: 10K

Use this workout hashtag on posts that highlight the benefits of working out and living an active lifestyle. There are so many more benefits to working out than just building muscle or losing fat including improved mood and mental wellness. This hashtag will allow you to reach potential clients and followers who need to be inspired.


Posts: 24K

In the middle of a workout or health and fitness journey, it’s easy to give up and give into the resistance. Use this hashtag on posts that empower and encourage your audience to keep going, even when they feel defeated or hit a roadblock. Connect even deeper by sharing a personal story about your struggles with motivation and end with a call to action to connect with you for 1:1 motivation via training and coaching.

Want to become a fitness expert? Check out our programs for fitness professionals


Use the Right Workout Hashtags on Instagram

Not all hashtags are created equal or will allow you to reach potential clients and followers. Get specific with your workout hashtags, focusing on niche hashtags that have fewer than 500K posts to make the most of your content.

The best fitness influencer is also the one who is credible and can help others achieve health and wellness goals. When you get a degree in exercise science from Lionel University, you learn it all. You don’t just get a personal trainer certification (although, you get that too!). Instead, you’ll learn all the factors related to health, fitness, and wellness. This includes learning the ins and outs of the fitness business and how to run social media marketing. 

Regardless of whether you’re pursuing an associates degree, bachelor’s degree, or master’s degree, specialists in exercise science are in demand.

Contact Lionel Today!