However, sharing on social media can be challenging. How do you turn your personal and emotional stories into fitness content that is well-branded and truly connects with your community? Use these tips to cut through the noise and reach the people who need your fitness journey to stay motivated on their own. For example, don’t be afraid to be vulnerable with your social media posts.
Keep Reading: 10 Best Fitness Hashtags for Your Instagram Marketing
Tip 1: Your Social Media Fitness Story Should Stay on Brand
Your brand is a reflection of you and gives followers something to connect with. It’s what makes you stand out among the other people who have a similar story or offering as you. As BrandingMag explains:
“Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.”
Your content brand includes:
Your brand includes:
- Tone of voice: Are you educational? Academic? Sarcastic? Lighthearted?
- The filters you choose: The overall look and feel of your posts. For example, your Instagram theme should be cohesive, consistently using the same brand colors and styling.
- The topics you cover: These are your brand pillars. What 3-5 topics do you want followers to know they can count on you for?
Share your fitness journey with your brand in mind. For example, if one of your brand pillars is self-empowerment, you may focus your stories on the ways in which you empowered yourself along the way, rather than on the actual workout you did.
Tip 2: Don't Be Afraid to Be Vulnerable on Social Media
In 2018, the CDC reported that nearly half of American adults tried to lose weight in the past 12 months, with sixty-three percent of Americans trying to lose weight with added exercise or lower calorie consumption.
As a fitness expert, you understand how hard it can be to create a responsible diet and exercise plan that leads to weight loss or strength progress. You know how challenging it can be to get off the couch and get to the gym or feel good when you look at yourself in the mirror. You know the power of body image and how it impacts others’ ability to be confident.
Connect with followers by talking about the personal and vulnerable parts of your fitness journey. Share the setbacks and challenges; the self-doubt and fears. Clients want to know that you understand them. More importantly, When other people see that you don’t have to be perfect to achieve fitness goals, they can feel motivated to keep pushing in a workout even when they experience challenges.
Tip 3: Focus on High-Quality Visuals
The same Linkfluence report found that 61 percent of wellness content is visual. Since many social media platforms are now very visual-focused, it’s important that you pair your powerful fitness journey with photos and images that stand out among the crowd. Here are a few tips for making your images stand out:
- Share photos of you: People want to connect with the person, so don’t be shy about sharing photos of yourself.
- Create well-branded educational graphics: Teach through graphics that are well-branded. You can use tools like Canva to create these graphics easily and with little design skills.
- Focus on lighting: While not every photo needs to be perfect, great lighting makes all the difference. Use this lighting tutorial to understand how to get your photos right every time.
Keep Reading: 10 Types of Personal Trainer Biographies
Tip 4: Invite Others to Share Their Fitness Journey in Social Media Posts
Don’t just share about your fitness journey—ask your community to share their own too. You can do this by including a call to action (CTA) at the bottom of your post with a question like, “Did you experience this on your health journey? Share in the comments below!”
When people share their stories with you, take time to listen to them and respond. They’re being vulnerable and are proud of how far they have come. Don’t forget to share client stories when possible. This gives followers a story to connect with while showing them the work that you do and how you can help them too with your personal training or other coaching services.
Tip 5: Let Go of Perfection
As a fitness professional, it can be easy to fall into the trap of comparing yourself, your photos—and the likes and engagement you get—to that of fitness influencers who have tens of thousands of followers. This is where it becomes important to shift your mindset from perfection to authenticity. See below for a recent post shared on how you can shift away from perfection on Instagram so you can truly impact others.
Share Your Fitness Journey on Social Media
Use your social media to share the most inspiring thing about what you do: the fitness journey you took to get there. Develop a strong brand, make your posts stand out, let go of perfection and invite your community in with their own stories. Use your stories of triumph and hardships, of success and struggles to connect authentically and powerfully on social media.
When you get a degree in exercise science from Lionel University, you learn it all. Social media, fitness entrepreneurship, nutrition coaching, and more. If you’re already personal training, an exercise science degree can take your career to the next level since you’ll be able to not only charge more per session, but also expand into other service offerings. For example, it will prepare you to offer nutrition and health coaching, lead teams in the fitness industry, and start a business just to name a few.
And, if you love fitness but aren’t a certified personal trainer yet, you get that too! In fact, you’ll get several fitness certifications in the first few months of your program at Lionel. This allows you to work as a personal trainer (and a top paid one) as you finish your degree program. You could almost consider it a well-paid internship. Plus, with all the peer and experienced faculty interaction, it’s like a personal trainer development center. You can’t get that with just an online personal training certification.
There are so many fitness job opportunities that you’ll be able to explore once you have a degree in exercise science. This is the case for all degree programs. In fact, earning an associates degree, bachelor’s degree, or master’s degree, will all put you in demand for jobs. This is because so many people have their personal training certification, but not the expert degree employers are looking for.
And, with the help of financial aid, earning your exercise science degree is even more of a possibility. All of this means you can be learning from the best right away. And, in as little as six months, you can be a top personal trainer with the information you learn. It’s the best way to kick start your dream personal training career.