If you’re looking to stand out in the fitness industry, we’ve got 10 personal trainer biography examples to follow. According to recent reports, 317,000 people in the US list themselves as personal trainer. What’s more, is the fitness industry has an expected growth of 15 percent over the next 10 years. Therefore, you need more than your resume or certification to fall back on to attract a potential client. A well-written personal trainer bio will help you stand out and highlight why your experience and fitness offerings provide solutions. But, your bio page should have a clear direction and fit nicely on your personal trainer website. For example, will you highlight client testimonials and guarantee that clients will achieve fitness goals? Or, will you explain how you’re different from the other personal training competition? We have 10 personal trainer biography examples to help guide the best bio for you.
But first, let’s face it. It can be hard to write about yourself. And, you need your personal trainer bio to be persuasive, so it convinces the potential client to click on your website or links. On the other hand, it needs to be concise, simple, and clear. That’s a lot to pack into just 3 to 4 sentences! When you use one of our bio examples, you’ll find the best fit for your fitness business and feel more confident writing about yourself. You’ll be able to use this fitness bio on your website, social media platforms, in a guest blog or speaking engagement, and more. It’s another tool for your marketing efforts.
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A social-proof bio lets your clients and brand speak for themselves. User-generated content (quotes or feedback from clients) feels authentic and trustworthy. In fact, consumers find it 9.8x more impactful than other content.
While there are several ways to write this type of bio, consider including testimonials from past clients or link to reviews on one of your social platforms.
Example:
Chris is a passionate certified personal trainer and group fitness instructor who uses a combination of HIIT and metabolic training and stress management techniques. He’s worked with hundreds of clients, from CEOs to professional athletes–and everyone in between.
A recent client explained, “Chris’s knowledge, support, and personality makes his methods challenging but rewarding. He helps you achieve desired results without boredom or burnout.”
Check out his Facebook page to see what more people have to say.
The best personal trainer biography will forge a connection with the reader. With this type of bio, you explain your fitness journey and how it led you to your current career and purpose, making potential clients feel connected to you on an emotional and personal level.
Example:
Jason lost 80 pounds at the start of his fitness journey. While it was challenging, he found tools, resources, and motivations that kept him on his 3-year path to becoming healthier and happier. As a personal trainer, he knows what it’s like to struggle with being overweight and stick with new workout routines. His experience inspired him to apply what he learned and help others lose their unwanted weight once and for all!
Getting potential clients to your business’s site is the goal of most personal trainer biographies—after all, that’s where they sign up to be a client, purchase a workout program, or read your articles. Position yourself as the leader of your company, and promote your company’s unique message, to get readers to click through to your website and sign up as a client.
Example:
Will is the founder of Burlington Crossfit Training. Early in his college career, Will discovered Crossfit and loved the exercise but found some of the communities overwhelming and not inclusive. He started Burlington Crossfit Training to serve as an inclusive space for Crossfit enthusiasts. BTC welcomes individuals of all fitness levels and provides training and classes from teenagers to grandparents.
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This type of bio works well when you have character limitations or unique or extensive accreditations and education. If you have an advanced degree or other certifications that will highlight your unique expertise and in turn, help you stand out, focus on them with this type of bio.
Example:
Natalie is a fitness professional with a Master of Arts in Sport and Performance Psychology from the University of Denver. She also earned her Bachelors of Science in Sport and Exercise Science from Lionel University. Throughout her studies, she’s held internships working with collegiate athletes and teams. She’s also a Certified Sports Massage Therapist, Certified Group Fitness Instructor, and Certified Nutrition Coach.
Do you love working with a certain type of client? Do your programs target a particular demographic? If you’re passionate about a specific niche, use your bio to explain why you want to help that specific group of people.
Example:
Sara is a personal fitness professional who’s worked exclusively with new moms since 2013. After having twins, Sara, a once-active, pilates-loving fitness enthusiast, lost all motivation to work out. She sought out specific post-natal programs but couldn’t find anything that resonated or anyone who understood what she was going through. That’s when she decided to get her personal trainer certificate to help fellow moms through the ups and downs, hormones, emotions, and limitations that their body goes through after giving birth. Giving birth is a miracle, but it takes a toll on women. Sara loves working with clients to find the best fitness and health options for their unique needs.
Numbers can speak louder than words, especially if you’re a personal trainer with extensive experience and accomplishments under your belt. Use your bio to humblebrag about some of your previous milestones.
Example:
Melody has helped more than 60 women feel better in their bodies as well as meet and beat their PRs. At just 28, she’s logged more than 8,000 hours training her clients and helping them to reach their goals. Some of her favorite wins include helping a client lose more than 85 pounds, coaching a running-averse client through her first 10K, and starting a weekly senior yoga class.
The personal trainer biographies that focus on personality go a long way. As such, it can be wise to use your bio to express your personality in a fun way. While you’re a personal trainer, you’re also a person outside the gym, giving potential clients a taste of what it’s like to be around you—not just to work with you.
Example:
Amy is a certified personal trainer and yoga instructor. When she’s not in the gym, on her mat, or training for marathons, she’s reading romance novels, searching for the perfect chai latte, or experimenting with new gluten-free recipes. Her goal is to help clients create a practice that’s sustainable and fulfilling, whether that’s through a combination of yoga, strength training, cardio, or whatever’s calling to you on any given day. She knows variety is the spice of life—both in and out of the gym.
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If you want to highlight your clients and their needs, turn your bio into a space that focuses on them and how you can be a resource for reaching their goals. This type of bio can be helpful if you’re focused on sales—it serves as a soft pitch for your services.
Example:
Nick is a personal trainer who works with clients that are new to working out or hesitant to start a regiment. Nick’s mission is to help people feel strong, healthy, confident, and, most of all, happy. If you’re new to exercise, check out Nick’s 8-Week Muscle Building Program, which has helped hundreds of men and women build strength and confidence, despite never lifting weights before. For just $299, Nick will take you from weight-room newbie to weight-lifting pro.
Not all personal trainer biographies need to be long and wordy. Sometimes keeping it like a resume using bullet points can help you get the point across while scoring points with readers for brevity and scannability.
Example:
Nicole Smith:
Keep Reading: Learn more about the Master Trainer Certificate Program from CES.
If you have a distinctive background, use your bio to highlight how it translates into what you can offer clients on their fitness journey. This combines sharing your story and your experience to truly differentiate yourself from others with similar certifications and offerings.
Example:
Kyle was a swimmer for more than 15 years and a collegiate athlete. An injury stopped his swimming career in his Junior year. During his recovery process, Kyle thought he’d never swim or compete again. That was the catalyst that led him to shift focus and pursue his Bachelor’s in Exercise Science. Now, Kyle helps injured high school, and college athletes find their distinct path to healing.
At Lionel University, we’re committed to your academic success and professional fitness future. Contact us today for more information!
When you get a degree in exercise science from Lionel University, you’ve got an entire team invested in the success of your professional future. Therefore, we’re here to help! Regardless of what degree program you’re in (associate's degree, bachelor’s degree, or master’s degree), these personal trainer bio examples will help you land new clients and make a rewarding career.